Breathalyzer selfies paint a picture of U.S. drinking habits

On Behalf of | Jun 12, 2014 | Bismarck News, Firm News |

The first data from breathalyzer selfies – measurements of blood-alcohol content  by a new smartphone app – show that users drank the most on the weekend of the summer solstice, the longest day of the year.

San Francisco-based breathalyzer manufacturer BACtrack reported on Wednesday  that the highest average blood-alcohol content (BAC) from April 2013 to April 2014 was registered on Saturday, June 22, at 0.115 percent.  The legal definition for drunk driving is 0.08 percent.

The data shed light on drinking patterns, which can guide highway patrols and others determining when to focus  drunk-driving enforcement.

But the primary purpose of the $149.99 BACtrack Mobile, which consists of a  breathalyzer that sends readings via Bluetooth to a smartphone and was introduced in 2013, is to raise people’s awareness of how drinking affects their BAC and therefore causes impairment, said BACtrack founder and Chief Executive  Officer Keith Nothacker.

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Source: Daily News, “Breathalyzer selfies paint a picture of U.S. drinking habits” Reuters, June 11, 2014.